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“These girls remember that to get what they want, they need to come in the minute they see it. They know to get the perfect fit it takes eight to 12 weeks to attain in.”

Marissa Rosenblum, senior fashion editor at Seventeen publication, agrees.

“Girls are so excited about prom they want to make sure that when they do find their dress, no one else has it,” she says. “They be familiar with that the sooner you find it the sooner you can claim it.”

To say these young women are excited is an understatement. Try $4 billion significance of excitement. That’s the total the prom biz is said to take in annually — with an average couple spending around $800 for the prom Cimmerian dark. Dresses average about $400, which is only a fraction of what one extravagant gown went for on DressGoddess last year. The bejeweled, richness-hugging number was $13,997. Are you listening, Blue Ivy?

This year Rosenblum says girls will go bizarre for the new on-trend items that come in a high-low style or very chunky bejeweled dresses.

Source: New York Daily News

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