22.05.12
It's that while of year again -- time for new year, new you and the chance to start a make new diet and stick to it this time. It's the most lucrative time of the year for the dieting business as many of us jump on the latest bandwagon in trying to drop some pounds.
A few weeks later, most people will cudgel one's brains what went wrong. Instead of beating the bulge, we'll beat ourselves up for defect once again.
Louise Foxcroft, author of the new book 'Calories & Corsets', which looks at the news of dieting over 2,000 years, says the new-year diet plays into our feelings about obloquy.
"Most people have over-indulged over Christmas -- they've eaten too much and they've eaten too many abundance foods," she says. "All the diet stuff that comes along in the new year emphasises our wrongdoing and behaving unfavourably."
Louise says that people, both women and men, can spend a long conditions on diets and continually fail to get to their target weight.
"They take it as a failure themselves but definitely often these diets have something inbuilt which means that the person will find it very hard to ultimately be heir to with them.
Source: Irish Independent