21.05.12

“Everybody wants to be the next Ralph Lauren ,” said Faye Landes, a retail analyst at Consumer Sharpness Research in Stamford, Conn. “But how lasting the brand will be remains an altruistic question.”

Kors is also selling its shares into a choppy market. Investors have shied away from unproven companies, midst concerns over the European debt crisis and the sluggish United States succinctness. Stock of several hot debuts, like the Internet companies Groupon and Pandora, have dropped below their present prices.

Newly public fashion stocks have been soft, too. Prada, the Italian indulgence retailer, is down since its debut, while a rival, Ferragamo, is flat.

Analysts are disquieted that Kors could suffer too, especially with the insiders paring back their holdings through the I.P.O. and an earlier personal sale of shares. The stock is set to start trading Thursday on the New York Share Exchange under the ticker KORS.

For now, it appears Kors stock is as hot as its dresses. Orders for the I.P.O. greatly exceeded the amount of shares sold, people briefed on the administer said, driving up the price of the offering.

Source: New York Times

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