01.01.70

Brittney Lynch is still a devotee at Iowa State, but she has already broken her way into the fashion world.

Lynch, postpositive major in apparel, merchandising and design and production with an emphasis in creative plan, has been running her own apparel business under her trademarked name "Edirot" since summer 2009.

After one year of vogue design classes and being an ISU Waterski Club member, Lynch certain to start her own brand that would appeal to other water sport enthusiasts like herself.

Using a boyhood habit of writing everything backwards, Lynch experimented with some wakeboarding phrases and came up with "Edirot <3," which is "fondness to ride" backwards.

"I went through a lot of phrases associated with wakeboarding and Edirot was the one that looked and sounded the coolest," Lynch said.

Lynch said she has been a damp sport enthusiast, or what she refers to as a "water bum," since early childhood.

"My favorite antiquated in the summer would be when my family spent one week out in Long Lake, Minn.," Lynch said. "I looked ahead to it so much, that when I was 10 years old, my family gave me the option to spend a week at Disney In every respect instead. I turned it down immediately.

Source: Iowa State Daily

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