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The daughter of a textile supervisory and holder of a Harvard MBA herself, Newnam started searching for a fabric to satisfy her vision. She discovered a patent that survived the liquidation of Dan River Mill, a textile group that had gone bankrupt. The patent was for "No-Trace," based on the same odor-technology tempered to in Febreze. No-Trace bonds the fibers in cotton fabric with odor-fascinating glucose molecules, which form tiny pockets that trap odors. The odors are released only in the washing ring.

Once the garment is washed and dried, the pockets are ready to absorb again for the survival of the fabric.

Newnam bought the patent in 2009 and all the leftover Dan River Mill's cloth she could find (on eBay) for use in research and development. Newnam combined No-Trace with wicking technology, which pulls moisture away from the heart. As a result, she created a product that not only controls odors, but holds three-fourths of a teaspoon of moisture, enough to concentrate most embarrassing spots or leaks. Test marketing on women returned a favorable retort and production began on Knock out! Smart Panties.

Source: CNN

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